SEO (Search Engine Optimization)

SEO is defined as the sustained process that maintains the highest possible level in browsers results for targeted keywords specific to a site.

Usually, four out of five visitors will find a website using a browser. Search engines will index a website based on its content or/and its paging. A written text for browsers is a balance between the needs of a search engine to be able to function and the requirements of the person who is searching.

Almost all the traffic generated by the browsers will come out from ten search engines and directories.

At least 80% will come from Google.com (or Google.ro). 15-20% will come from Yahoo, MSN and Romanian browsers, 5% will come from Open Directory and less than 3 % from other three or four browsers.

The Internet will provide you with numerous advertisements for soft programs or firms which will enlist your website on 1.500 browsers. We know that almost all the traffic coming from browsers is provided by a maximum of 10 sources... so what about the remaining 1.490?...

In fact, these represent „free for all farm links” whose sole task is to collect the e-mail addresses of webmasters who want to „enlist” their websites. The only result of such an action is an e-mail box full of spam messages.

The enlisting in the above-mentioned browsers and directories is done only manually. And regular re-enlisting is useless ... once a site is indexed, it will automatically be visited by browsers at regular time intervals. What is essential is that the content should be updated constantly so that the site does not lose its already established level and further gain a better one.

How can it be done?

The SEO process will begin with the analysis of the targeted keywords that will generate the most relevant traffic coming from search engines. These words will subsequently be incorporated in the content and structure of each of the site pages, in certain positions.

The process cannot be applied to all specified words. It is essential that the site should contain the respective targeted keywords/ that it should belong to the domain to which the targeted keywords also belong.

Main tasks:

• analyzing the targeted keywords

• analyzing the site content function of the selected keywords => modifying the content and/or the title of the respective page (monthly)

• writing an effective description of a page (the text displayed by the search engine when the page is listed under „search results”) (monthly)

• defining/redefining the meta tags (monthly)

• enlisting in directories

• enlisting in paid advertising systems (optional)

• checking the links to your website (your site will gain a significant number of points if it contains links to other sites) (monthly)

• Replacing the existing link system based on Ids with one based on „fixed” addresses generated by mode rewrite. (this implies reinstalling the web server in use)

• constant monitoring and analyzing, with a monthly report

Apart from the fact that a search engine cannot index the text within the flashes which make up the site, the company which produced them attempted an illegal operation (in the case of a browser) – namely writing words on the bottom of the page in the same color as the background – they can be seen by pressing CTRL+A in your browser.

This is why the site may be banned by the administrators of search engines. You can check the minimum Page Rank you have on www.checkpagerank.com.

Our company DOES NOT use practices which are considered forbidden on search engines and which would only temporarily allow your website to rank in the Google Top 20 for certain targeted keywords – the long term result of this action would only be the banning of the site from the browsers and a lower level.

The analysis of your targeted keywords would be followed by a RSS feed generated by a data base. The RSS will generate the content of the XML for each of the site pages, and even though the search engine will not be able to read inside the flash, it will nevertheless be able to follow the RSS link in order to index the content.

A module of traffic analysis will be implemented so you can monitor the visitors and details about them in real time – details include the search engine they use, the operation systems etc.

Finally, the process will be completed by the enlisting of the site in certain directories and browsers so that it may be indexed more quickly. This will be possible only if your site is not banned on Google or any other important search engine, in which case we should send requests to the administrators of the respective browsers in order to have the content of the site reanalyzed and the ban removed.

We cannot guarantee a fixed position within a certain browser, nor can anyone else. What we can guarantee is that by using the suggested techniques and by constant analysis of the content and the level of indexation of your site, it will be listed on the first pages resulting from a search for the desired keyword.